By Richard D. Knox, PM Valley Lodge # 459; Masontown, PA
1. Twelve weeks prior to the blood drive:
Secure a date and time for your blood drive:
Make sure the date you choose does not coincide with other local drives or lodge activities.
Saturday drives are more convenient and more donors have free time to donate on a Saturday.
Contact the local blood collection agency of your choice. Work with a Recruiting Rep to secure the date and time.
Select an appropriate site for your blood drive:
The site should have high visibility to the public, first floor access for donors, equipment and staff, ample parking, be well lighted, have tile floors, bathrooms within 75’ of draw area and be temperature controlled between 68 and 72 degrees.Lodges are the preferred location, but if your Lodge does not meet these criteria, other locations will be considered, as long as the blood drive is top-billed as a Masonic Blood Drive.
Set measurable goals:
Establish a reasonable goal. Don’t set yourself up for failure!
The blood collection agency Recruiting Rep will help in setting goals for your blood drive and should take steps to invite donors from eligible local donor groups to your blood drive.
Educate your team on the complete blood donation process, so they can then confidently answer any questions potential donors might have.
Assign specific roles to team members:
Distribution of flyers.
Visit with local organizations (churches, schools, government organizations, and first responders, military, fraternal or benevolent organizations) and secure their help to promote the blood drive. Your Lodge members all have ties to these local organizations. Leverage their membership or affiliation with these groups to recruit for your blood drive.
Ask potential donors face to face.
Start promoting the drive in your Lodge and among the other Lodges in your District that can help support it.